Smartphone sales are up

February 24, 2010 at 6:20 pm Leave a comment

by Tony

According to recent Gartner data, Apple’s iPhone almost doubled its market share in 2009. That’s enough for Mike D and me to declare the black turtleneck as our new official uniform – we just hope not to get confused for the Sprockets guys from SNL.

Incidentally, today we announced that our Mobile Personal Assistant for the iPhone is now available.  Jay, thanks for mentioning this achievement in The Beat. As you aptly pointed out, it has been about two years since we launched our initial BlackBerry app. We were the first to drive the mobile stagecoach, delivering our application in May ’08. Since then we’ve continued to expand its functionality, and it now packs the power of several apps into one.

While the iPhone is an amazing device, its use in the enterprise market is still in its infancy; some of our clients are supporting these devices, but the majority are still BlackBerry shops. So, why did we build it now? There are two primary factors that drove this decision. 

Growing corporate interest

It’s obvious to everyone that the iPhone is not a fad, the Gartner data supports this. However, we can’t afford to make business decisions based on hype alone. What’s important to us is that some of our customers recently started warming up to the iPhone platform, giving in to the demand of their employees.

Expansion to the consumer market

In another announcement today, we discussed our huge step forward into the consumer marketplace. With this segment, there is no procurement group to convince or IT threshold to pass. Consumers want the hottest technology and they want it now. Based on that, the iPhone app was a no brainer.

Before delivering the app, we wanted to make sure it was the right timing for our customers, and that it would be just as successful as the BlackBerry one. Based on early customer feedback, we’ve hit the mark.  We look forward to showing you all it can do.

Now we dance!

Entry filed under: Mobile, Tony's thoughts. Tags: , , , , , , .

I Stand Corrected “Where’s your other hand?”

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