We all survived and learned something too

April 22, 2010 at 1:08 pm 1 comment

by Tony

We recently asked corporate travel buyers to choose their own adventure by providing topics for an upcoming webinar. As long as the suggestions were related to corporate travel (or the New York Yankees), they were fair game. Then, we assembled a panel of travel technology experts to take on these industry issues.

The webinar took place yesterday, and just like the Jungle Cruise at Disneyland, all attendees made it out safely. Most importantly, we kept the discussion somewhat below the volcanic ash (50 foot rather than 50,000 foot level). In other words, we tried to offer the attendees practical recommendations or key takeaways that they can now leverage within their own travel programs. It’s tough to summarize all of the great discussion in a brief blog post, so we’ll soon be posting the entire session in our webinar library. Meantime, continue reading on to see more about the panel, the topics they covered and most importantly, those key takeaways.

The Esteemed Panel

  • Mary Ann McNulty, Content Director, ProMedia.travel
  • Susan Steinbrink, Senior Research and Corporate Market Analyst, PhoCusWright
  • Lehi Mills, Chief Technology Officer, Travizon

The Attendee Generated Topics & Panelist Takeaways

  • Travel Alternatives (telepresence, web conferencing, etc)
    • Take responsibility as a travel manager and offer non-travel alternatives at POS
    • Help establish, monitor and promote policies around travel alternatives
    • Work with a TMC that offers travel alternatives and together analyze options by city pairs
    • Do an ROI analysis – alternatives might be more applicable for internal meetings rather than sales calls
  • Ancillary Fees and Data Consolidation
    • Adjust your policies to address ancillary fees
      • Which fees are allowable and
      • How should the policy vary by flight or trip length
    • Separate your goals and collect relevant data for each
    • Leverage data from an expense management system and credit card feeds
    • Use data to negotiate fees with suppliers – frequent flier status can help with ancillary fees
  • Mobile Travel Apps
    • Develop a mobile strategy as part of your overall travel program
    • Provide an app that is easy-to-get, easy-to-use, automatically syncs and is streamlined
    • Consider the potential ROI of a mobile app
  • Social Networking
    • Be cognizant of the risks and establish a policy to address all security concerns
    • Abandon the quarterly newsletter – leverage social media to push info and updates
    • It’s a two way conversation – listen to what your travelers have to say

Entry filed under: Ancillary Fees, Business Travel, expense, Mobile, Security, Social Media, Tony's thoughts, Travel ROI. Tags: , , , , , , , , , , , , , , , , , , , .

Green M&M’s and a ton of industry events Who can stand another meeting? If it includes travel, at least we have you covered.

1 Comment Add your own

  • 1. Lucee Waters  |  April 27, 2010 at 10:46 am

    I found this informative and happy.

    Reply

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