Gapple? Appoogle? Travel Technology Heats Up

May 10, 2010 at 2:26 pm 1 comment

by Tony

Another Acquisition

Gapple?  Appoogle? Forget about the monopoly implications, those name amalgamations are enough to prevent these two giants from ever merging. They may meet up for coffee every once in awhile, but you can bet that their competitive nature will continue fueling the recent surges in acquisition activity.  According to a quote from Charlie Wolf, an analyst with Needham & Co, in a recent Bloomberg article, “The pace has really picked up, there seems to be a strategic shift,”  Wolf said in New York. “It looks like there’s an acquisition frenzy going on between Google and Apple in the sense that there’s an increasing urgency on Apple’s part to stay even if not ahead of Google in the phone space and apps space.” Even more exciting for us, some of these are starting to dip into our world, the travel technology space.

There has been much excitement and mystery over Apple’s acquisition of Siri. As Stephen Joyce, a node at Tnooz, asks, is this a play for voice mobile search, or is it a strategic component of their much ballyhooed iTravel offering?

Cool Travel Technologies

Another company that’s been in the news a lot is ITA Software. ITA Software is not a new name to Rearden Commerce – we’ve been using their QPX technology for 5 years.  What’s surprising to me is that there are not more people in the corporate side leveraging what they have to offer. Check out the banner ad below that’s been frequently running on tnooz – you’ll notice that Rearden Commerce is one of the only corporate booking tools listed amongst a plethora of airlines, search engines and consumer booking sites.

The proof is in the pudding, so here is the value of the information they enable us to provide our customers.

  • One of our Fortune 50 customers performs a monthly fare audit to keep us in check. During the last audit, we provided the lowest fare 99% of the time. This accuracy not only makes our customers extremely happy, but saves them a ton of cash.  That 1-2 percent increase in showing the lowest fare translates to thousands $$ saved.
  • A second customer no longer receives screen captures from her travelers saying, “See, I found a lower fare elsewhere!” in fact, she received praise from her company, thanking her for switching tools. This increased confidence in the fares has subsequently led to higher adoption.

We are happy to recognize this travel industry gem.  ITA has revolutionized travel search for consumers and corporate business travelers alike. Congratulations to ITA.

Entry filed under: Business Travel, Tony's thoughts, Travel ROI, User Experience. Tags: , , , , , , , , , , , .

Justin Bieber (a.k.a. Mike D) discusses the “Art and Science of Travel” Pat Boone in AA? Admirals Club that is. . .

1 Comment Add your own

  • 1. ITA gets fresh with us. « Carrying On  |  August 5, 2010 at 10:12 am

    […] previously mentioned our fondness for ITA Software on Carrying On. When Google acquired this gem a few months back, you might have been a bit […]


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