ITA gets fresh with us.

August 5, 2010 at 10:12 am Leave a comment

by Mike

We’ve previously mentioned our fondness for ITA Software on Carrying On. When Google acquired this gem a few months back, you might have been a bit confused. Perhaps you took a look at its old website and were expecting a whiz-bang Web 2.0 interface.

As an ITA customer, I can assure you that we didn’t judge this book by its cover (and as Dennis Schaal writes, Google didn’t either). Our decision to incorporate the ITA technology was based on its ability to deliver accurate and comprehensive flight options much faster than the other player out there. The speed is a key selling point that our customers and partners continue to tout.

Having said that, however, I was pleased to see that ITA unveiled a shiny, brand new shiny website yesterday. Sure the design looks great, but more importantly I was ecstatic to see Rearden Commerce, and TD himself, on the site. Be sure to check out when you get a chance (the images are below and here is a link to a slightly dated, yet still extremely relevant case study they did on us).

Speaking of ITA, we’ll be participating in a webinar with them on August 24, at 11 a.m. PT. Tony will be there with his usual jokes and one of our customers, Steven Mandelbaum, will be sharing how ITA made a significant impact on his travel program.  Click here to learn more and sign up.

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Entry filed under: Business Travel, Mike's musings, Travel ROI, User Experience. Tags: , , , , .

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