Beat the Booker. What is that?

August 6, 2010 at 9:13 am Leave a comment

Beat the Booker (every hour on the hour)
Rearden Commerce, booth 1673
NBTA 2010 Houston | August 9-11

Based on our photo clues, there have been some interesting hypotheses about Beat the Booker[1]. My favorite was the gentleman who thought that it would require him to cross dress in some pantyhose, quickly eat a bowl of cereal and then challenge TD to a game of ping pong. While we can come up with some wacky ideas, it is not that crazy.

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Here’s how it will all go down. At the top of the hour, almost every hour, we will randomly select from the excited audience members to participate in our Beat the Booker challenge.  One will be assigned the role of the Booker, the other will be considered the Challenger.

The Rewards
Both individuals will not only have an exhilarating experience on stage in the Rearden Commerce theater, but they each will also receive a $50 iTunes gift card for their willingness to participate in our shenanigans. Additionally, the winner of the challenge will be entered into a drawing to win an iPad.

The Challenge
Whoever completes the assigned task first will be crowned the winner.

Booker Task
How quickly can you book a business trip and all the accoutrements? Pretty darn quickly when the Rearden Personal Assistant is on your side. You’ll be assigned a specific itinerary to complete as the crowd watches in on our big screen.

Challenger Task
You better do some stretching.  Just kidding, your challenge won’t be that physical. However, it will require extreme concentration and a delicate display of manual dexterity. If you end up in the challenger’s seat, I hope you’ve been paying attention to the photo clues we’ve shared over the past week.

Booth 1673 | It’s where All the Madness will Take Place

Whether or not you seek the potential limelight and accolades associated with a center stage triumph, I can guarantee that this will be a hell of a time. The spectacle of this event is reason alone to come by the booth. Every hour, on the hour[2].


[1] NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. See Official Rules available at for complete details. Contest is open only to registered attendees of the 2010 NBTA International Convention & Exposition, Houston, Texas (August 8-11, 2010) who are 18 years of age or older. To enter, be present at the Rearden Commerce booth (Booth No. 1673) at the convention at the top of the hour during any hour that the convention is open (excluding the opening hour of the convention). Void where prohibited.  Employees of Rearden Commerce, Inc., ExpenseWire LLC or Global Ground Automation, Inc., and their immediate families and individuals living in the same household are ineligible.

[2] Except for the opening hour of the convention.  Let us drink our coffee first, OK?  Thanks!

Entry filed under: Business Travel, Events, Mike's musings. Tags: , , , , , , .

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