Me blog?

August 1, 2011 at 8:02 am Leave a comment

by Bev

Let me start by being honest.  In the year-and-a-half that Tony and Mike have been Carrying On this conversation, I’ve avoided no less than 14 invitations to join.  Why?  Well, I try to make it a practice to stay out of the middle of almost anything that has to do with Tony and Mike – especially when it involves their TV viewing habits or — even worse — the Yankees.  Like twins who grow up developing their own unique language, once you find yourself between these two, you quickly lose track of your rational thought processes.  Yes, Carrying On is the right title for their regular banter.

But seriously, I’m excited to join Mike, Tony and my other new Carrying On commentators, Becky and Gregg, to provide perspective on our industry. I hope you find our thoughts relevant and thought provoking – and hopefully a bit fun too.

So, anything interesting going on in our industry this summer?  Good grief, do you feel caught between the divorcing parents again?   I recently hosted a GBTA webinar entitled The Changing World of Air Search where we had a chance to explore the competitive dynamics of our current air shopping experience.  In that discussion we reviewed how competitive rivalry, supplier power, new market entrants and technology innovation are strong forces at play, as more compete to deliver content to the traveler.  However, the emphasis of the webinar was on the Buyer Power and how important it is that you understand the competing dynamics, to  know the impacts (costs and benefits) of the changing distribution models and to embrace the technology innovation that is resulting from this competitive environment.  The buyer sits in a unique position if you actively participate and develop your program strategy based on your best scenario.

I’m sure we’ll hear a lot more on this topic at GBTA and every other industry event over the next few months – and that’s the good news.   There are plenty of opinions and lots of great information that will help you remain informed.

I’ll look forward to catching up in Denver – stay cool and enjoy the final days of summer.

Best regards – Bev

 … Countdown to Tony’s return: 15 days …

 Click here to join Carrying On Compadres, our LinkedIn group.

Entry filed under: Uncategorized.

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