Ground Logistics for Major Events

August 2, 2011 at 11:55 am Leave a comment

by Gregg

Do you ever think about the complexity and cost that goes into the planning and execution of ground transportation for major events?  Don’t worry if it isn’t something you’ve concerned yourself about; most people don’t give it a second thought.

But if you are attending an event, like the upcoming GBTA Convention, you expect your ground transportation to be convenient, seamless, timely and cost effective.  Consider this:  six thousand people are expected to attend GBTA this month.  The average cost of a cab from Denver International Airport to the Colorado Convention Center is $75 — $450,000 total if each of those folks is traveling alone. (Yikes.)  Find a way to coordinate the schedules and needs of those 6,000 people onto 120 buses and you’ve just saved yourselves $378,000.  You can double that when you need to get those weary convention goers back to the airport.

This is what keeps me up at night — finding efficiencies and cost savings in ground transportation.  On average, group ground transport comprises 1% of a company’s travel budget. It’s often a costly, labor-intensive afterthought.  But for me, it’s as exciting as Gordon Ramsay turning a failing pizzeria into a thriving ristorante. I’m not like most people; I spend an inordinate amount of time pondering the processes involved in the planning, procurement and execution of ground in a multitude of venues.  That’s why my associates call me “The Governor of Ground.”

So if you see me on one of the shuttle buses at GBTA (with working air conditioning, I hope) and you’re interested in the inner workings of ground automation, stop me and say hello.  I will do some quick math  to convince you of all the cold hard cash your company could be saving.

And if you miss me on the bus, come by the Rearden Commerce booth (413).  We have great things planned for the show!

 … Countdown to Tony’s return: 14 days …

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Entry filed under: Ancillary Fees, Business Travel, Events, Ground travel. Tags: , , , , .

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