Angry Birds and Overworked Travel Managers

October 5, 2011 at 7:19 am Leave a comment

by Tony

These days, everyone is looking to save some dough, even more than usual – and travel managers are no exception. We wanted to pin down exactly how critical cutting spending is to these guys, so at the recent GBTA conference in Denver – while I was enjoying the delights of the Mile-High City – Rearden took to the people with a survey to get to the bottom of this. And guess what? We found that 60 percent of travel managers said trimming costs for their companies is priority Numero Uno.

The challenge for these folks, however, is what to put on the chopping block. And they’re facing a tough choice – 42 percent of those surveyed believe the best strategy is to reduce non-essential travel. But when that’s not an option, others are focused on cutting specific travel categories like meals, entertainment or ground transportation. So now we’ve got fewer business travelers taking to the golf course (or in my case, the bowling alley), more that are eating less and many who are apparently walking to their business meetings.  But we’re all still in a crunch to save.

With the pressure to make the most out of the minimal, travel managers are taking on more and more responsibilities. More than 65 percent surveyed said their roles have expanded this year; nearly 30 percent said they’re now managing other procurement categories – like shipping, office supplies or relocation; and 24 percent reported having the added responsibility of expense management. Talk about taking the romance out of travel.

“But Tony D.!,” you say. “With more work and less money, what’s a travel manager to do?!?”

I am glad you asked, as we at Carrying On love to speak our minds.  We have an answer for you – and it’s in the palm of your hand. That’s right folks – it’s time to go mobile. Mobile technology is a cost effective way to navigate the complex business of managing travel in today’s world. The most effective applications for managers will integrate with a company’s managed travel platform, make compliance with travel policies a priority, and will also serve the needs of the traveler – while curing many-a-headache for the weary travel manager!

So what’s the wait, people? Sixty-three percent of folks we surveyed believe that mobile tech would help their organizations reach their managed travel goals – like improving compliance and reducing spend. But they also said that they haven’t fully implemented mobile platforms in their organizations yet. In fact, only 25 percent of travel managers said that smart phones and travel apps were actively improving the travel functions of their organizations.  Seriously folks, let’s get on the stick. It’s time to go mobile.

Managers need to take a hard look at the tools they are already using, and consider implementing ones that allow them to take advantage of their companies’ hard earned travel rewards and discounts, while matching the personal preferences and needs of employees on the road. Smart phones are for more than just Angry Birds, they are also for Overworked Travel Managers.

This Thursday, October 6th, my colleague Song Huang and I will be leading a GBTA webinar that will help travel managers understand the many benefits of mobile technology for travel. As with anything new there is a learning curve to embracing mobile technology – but investing energy into making employees believers in mobile’s benefits will ultimately pay off big time. It’s time to wake up and smell the mojo, I mean mobile.

Hope you can join us on Thursday at 2:00 p.m. ET.

For more information on the GBTA webinar, please visit: http://www.gbta.org/usa/ProfessionalDevelopment/Pages/MobilityforBusinessTravelers.aspx

Entry filed under: Ancillary Fees, Business Travel, Mobile, Tony's thoughts, Travel Technology. Tags: , , , , , , , .

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