The CTD Conference: On the Road Again…..

November 10, 2011 at 10:50 am 2 comments

I had the pleasure of attending and speaking at the CTD Conference last week in San Antonio. The Conference had a number of interesting sessions covering everything from Distribution to Sustainability, and was highlighted by keynote speaker US Airways Flight Attendant Sheila Dail, who provided her firsthand account of the traumatic and heroic story of the Miracle on the Hudson. Her talk was riveting.

Fun fact: For those of you who might not know, ARC (Airline Reporting Corporation), has a special designation for companies who seek their own accreditation. This status (Corporate Travel Department) was created about 10 years ago and has now been granted to over 100 companies, many of whom gather each year at the CTD event. It’s a lively crowd.

The group had me back this year to do my annual “Technology Report.” This year, I focused my presentation on three main topics:

  1. The continuing growth of Mobile in Travel and the emergence of the Mobile “Operating System” as a future foundation for ecommerce,
  2. A review of four concepts: Loyalty, Gamification, Social Networking, and Daily Offers, and how they will make the life of a Travel Manager a whole lot more interesting, and
  3. A review of how technology innovation and new business models are having a dramatic effect on a changing T&E Supply Chain.

Based on the group’s reaction, either these concepts had them buzzing, or their phones were all on vibrate. But beyond that, I know it got them thinking — which is always my goal at these events. I heard some great post conference feedback, which got me thinking. I might run a webcast to review these concepts with our loyal followers at Carrying On, so use the comments section here to let us know if you think that would be a good idea or DM us at @Carrying_On. If not, don’t say I didn’t warn you the next time one of your travelers asks why your Travel Program doesn’t try to engage them with a Loyalty Scheme, an Offer, or an Award like they can get for killing Angry Birds. Or by leveraging the opinions of their peers, all delivered via their smart phones.

Entry filed under: Tony's thoughts, Travel Technology. Tags: , , , , , , , , , .

Keep It In Check, Travelers Rest in Peace, Champ

2 Comments Add your own

  • 1. Tom  |  November 10, 2011 at 12:23 pm

    Would love to see the presentation

  • 2. Becky Kingston  |  November 10, 2011 at 12:27 pm

    Yes, I would be interested in a webcast about the subjects you mentioned. Sounds very interesting!

    Becky Kingston


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